Fraud prevention
Loan application fraud prevention, built into your Salesforce workflow.
Synthetic identities, falsified applications, and sanctioned parties cost lenders billions every year — and most slip through because verification happens too late, in too many disconnected systems. LASER brings identity verification, OFAC screening, and bureau fraud indicators into one streamlined Salesforce workflow, so your team sees the warning signs before the decision is made.
Consistency of Process — identical loans scored identically.
4.8760 reviews on Salesforce AppExchangeThe problem
Fraud is caught after the decision, not before it.
Application fraud rarely announces itself. A synthetic identity looks like a thin-file borrower. A falsified application looks like a strong one. By the time discrepancies surface — in post-closing review, in a charge-off, in an audit — the loan is already on your books.
The root cause is usually not a missing tool. It’s fragmentation. Identity verification lives in one system, credit data in another, watchlist screening in a third, and your loan file in Salesforce. Signals that would be obvious side by side never appear on the same screen.
LASER closes that gap. Every verification and screening signal lands in your Salesforce org, on the record your team is already working, at the moment it matters: before the decision.
Confirm the applicant is who they claim to be
Verify applicant identity through Plaid's identity verification and bank-sourced data — name, address, and account ownership confirmed against the applicant's own financial institution records.
Surface bureau fraud indicators automatically
Address discrepancies, high-risk identifiers, and alert flags — including Experian Fraud Shield indicators — parsed into clear Salesforce fields instead of buried in a raw report.
Screen against OFAC before the pull
The U.S. Consolidated Screening List, checked directly in Salesforce — automatically with every credit request, or as a hard gate before the report is pulled at all.
Validate addresses at the point of entry
Google Address Validation confirms and standardizes applicant addresses before the credit request goes out, improving identity-match accuracy and flagging inconsistencies early.
Keep every check in one auditable record
Every verification result, screening outcome, and fraud indicator stored on Salesforce objects alongside the credit file — timestamped, in one place.
Sequence the checks the way you need them
Configure the order: verify identity, screen for sanctions, validate the address, then request the report. KYC and AML checks gate the credit pull.
How it works
How LASER helps you catch fraud earlier.
LASER does not own a fraud-detection algorithm. It orchestrates the signals from the sources best positioned to provide them — and puts them on the record before a decision is made.
Confirm the applicant is who they claim to be
Verify applicant identity through Plaid’s identity verification and bank-sourced data — name, address, and account ownership confirmed against the applicant’s own financial institution records. Because LASER is an authorized Plaid reseller, this verification flows directly into pre-built Salesforce objects with no additional setup required.
Surface bureau fraud indicators automatically
Credit reports from Experian, Equifax, and TransUnion carry fraud and identity indicators most teams never operationalize — including Experian Fraud Shield indicators, which LASER supports as a standard report option. Address discrepancies, high-risk identifiers, and alert flags are parsed into clear Salesforce fields your loan officers can actually read, instead of being buried in a raw report.
Screen against OFAC and restricted-party lists — before the pull
LASER integrates the U.S. Consolidated Screening List maintained by the International Trade Administration, so OFAC checks run directly in Salesforce. Configure the check to run automatically with every credit request — or require a clear OFAC result before the credit report is pulled at all. Sanctions screening becomes a dependable step in the workflow, not a manual afterthought. The same screening powers the COMPLY engine’s BSA/AML controls.
Validate addresses at the point of entry
A mismatched or fabricated address is one of the most common fraud tells — and the most common cause of failed bureau matches. LASER’s Google Address Validation integration confirms and standardizes applicant addresses before the credit request goes out, improving identity-match accuracy and flagging inconsistencies early.
Keep every check in one auditable record
Every verification result, screening outcome, and fraud indicator is stored on Salesforce objects alongside the credit file. When an examiner or auditor asks how a decision was made, the answer is transparent: it’s all on the record, timestamped, in one place.
Sequencing
Synthetic identity fraud: why sequencing matters.
Synthetic identity fraud — fabricated identities built from fragments of real data — is the fastest-growing financial crime in the United States, and it defeats lenders who verify identity afterpulling credit. A credit pull on a synthetic identity can actually strengthen the fraudster’s file.
The dependable countermeasure is sequencing: verify identity first, screen for sanctions, validate the address, and only then request the report. LASER lets you configure exactly that order inside Salesforce — KYC and AML checks gate the credit pull, so a fabricated identity is challenged before it ever reaches a bureau.
Read our lender’s guide to AML/KYC requirements → for the CIP, CDD, and EDD obligations that sit behind every identity check.
Why it ships ready
Pre-built for Salesforce. Nothing to configure.
LASER has been on the Salesforce AppExchange since 2013 and serves more than 150 financial institutions. Every object, field, and screening workflow described on this page is pre-built and pre-configured — installed from the AppExchange, not assembled by your IT team. Your admins grant permissions; your loan officers start seeing fraud signals on day one.
And because of LASER’s zero-intermediary architecture, borrower data flows directly between your Salesforce org and the data source. Consumer credit data and borrower PII never pass through LASER-operated infrastructure.
Frequently asked questions
Common loan fraud prevention questions.
Does LASER detect fraud with its own algorithm?
No — and we believe that distinction matters. LASER surfaces fraud and identity signals from the sources best positioned to provide them: the national credit bureaus (including Experian Fraud Shield indicators), Plaid identity verification, the federal Consolidated Screening List, and address validation. LASER's role is making those signals visible, sequenced, and actionable inside Salesforce — with no additional setup.
Can OFAC screening block a credit pull automatically?
Yes. LASER can be configured to run the OFAC check first and proceed with the credit report only if no match is found. If a match is found, the pull is stopped and an error log is created for review.
Which bureaus' fraud indicators does LASER support?
LASER retrieves reports from Experian, Equifax, and TransUnion, and parses the fraud and identity indicators those reports contain into Salesforce fields. Experian Fraud Shield is supported as a configurable report option.
Is this compliant with FCRA and BSA/AML requirements?
LASER's screening and verification steps are designed to support your FCRA, BSA/AML, and OFAC compliance program — permissible purpose, adverse action data, and audit trails are built into the workflow. As with any compliance program, consult your legal counsel to confirm your institution's specific obligations.
Do I need a separate fraud platform alongside LASER?
Many lenders find the combination of identity verification, bureau fraud indicators, OFAC screening, and address validation — sequenced before the decision — covers their application-fraud controls. If your institution uses a dedicated fraud platform, LASER's Salesforce-native data complements it rather than competing with it.
This page describes software capabilities and is provided for general information only. It is not legal advice and does not replace your institution’s compliance program. Consult your legal counsel to confirm your specific obligations under the FCRA, BSA/AML, and OFAC requirements.
Keep exploring
Related products & reading.
Fraud controls, compliance safeguards, and decisioning are three views of the same workflow. Here’s how the pieces connect.
Across the LASER suite
Lending compliance software
COMPLY embeds FCRA, ECOA, GLBA, OFAC, and BSA/AML safeguards into the workflow.
Automated underwriting software
DECIDE applies consistent, auditable decisioning rules once the applicant checks out.
Plaid integration
Bank-verified identity and cash-flow data, native to your Salesforce records.
From the blog
AML & KYC requirements for lenders
The CIP, CDD, and EDD obligations behind every identity check.
Read moreSynthetic identity fraud: what lenders must know
How fabricated identities are built, cultivated, and busted out.
Read moreKYC timing and FCRA compliance
Why CIP verification has to precede the credit pull — and the gap when it doesn't.
Read moreCatch it before you fund it.
See how LASER puts identity verification, screening, and bureau fraud indicators on one Salesforce screen — before the decision.
The right path starts with trust. The right partner is LASER.