LASER ACCESS
Salesforce Equifaxintegration for credit, income & alternative data.
Pull Equifax credit reports—plus employment, income, and alternative data through consolidated products like OneView and The Work Number—directly inside Salesforce. No middleware, no exports. Built for credit unions, CDFIs, and lenders who need to score thin-file applicants.
4.8760 reviews on Salesforce AppExchangeWhat it does
Equifax data on the Salesforce record where you need it.
LASER ACCESS connects your Salesforce org directly to Equifax. From any Lead, Account, Opportunity, or custom Loan record, your team initiates a credit pull with one click—respecting permissible purpose, user permissions, and your institution’s compliance policy.
Institutions that standardize on Equifax often do so for the depth of its tradeline history and its business-credit coverage. LASER ACCESS maps that data into the same Salesforce objects, permissions, and audit trail as every other source you run—so the Equifax pull sits on the record next to income and banking data, with no separate portal to log into and nothing to re-key.
Direct Equifax connection
Your Equifax subscriber credentials, your data, your pricing relationship. No aggregator markup in the middle.
Soft and hard pulls
Configurable by user role. Track permissible purpose, consumer authorization, and inquiry type for every pull.
Trade account parsing
Tradelines, balances, public records, and inquiries normalized into Salesforce objects your team can report on.
Duplicate detection
Built-in deduping prevents accidental redundant pulls and the FCRA exposure they create.
PDF and structured data
Get the full Equifax PDF report attached to the record, plus parsed structured data for decisioning.
Compliance audit trail
Every pull is logged with user, timestamp, permissible purpose, and consumer disclosure record. Examination-ready.
Equifax is one of three bureaus in the ACCESS engine
ACCESS unifies Experian, TransUnion, and Equifax—plus banking, income, and employment verification—into a single Salesforce-native data layer. See the full picture.
Also integrated through LASER ACCESS
Already on Equifax? You can add or switch to any of these with the same package.
How it works
Four steps from install to first credit pull.
Install the managed package
LASER ACCESS installs from the Salesforce AgentExchange under the LASERCA namespace. Works in Sales Cloud, Service Cloud, and custom Lightning orgs.
Add your Equifax credentials
Your subscriber code, password, and product configuration. No reseller in the middle.
Configure permissions
Decide which user roles can pull which inquiry types. Set permissible-purpose options. Map output fields to your existing Salesforce schema.
Pull credit from any record
One button. The report and structured tradeline data attach to the record. Pair with LASER DECIDE to adjudicate automatically.
Frequently asked questions
Common Salesforce Equifax integration questions.
How do I integrate Equifax with Salesforce?
LASER ACCESS is a Salesforce-native managed package (namespace LASERCA) that connects directly to Equifax. Once you provide your Equifax subscriber credentials, your team can pull credit reports from any Lead, Account, or Opportunity record using standard Salesforce permissions and workflows.
Which Equifax data products does LASER support — including OneView and The Work Number?
LASER ACCESS connects to Equifax with your own subscriber configuration, so the products your Equifax account is provisioned for come through the same Salesforce integration. Beyond the standard credit report, that includes consolidated views like OneView — which pair core credit data with employment and income from The Work Number and alternative data such as utility, telco, and specialty-finance records. For lenders, that depth is what makes it possible to score thin-file and no-file applicants who would otherwise be declined on credit history alone.
Do you support Equifax soft pulls and hard pulls?
Yes. LASER ACCESS supports both soft and hard inquiries through Equifax, with permissible-purpose tracking required under FCRA. You can configure which user roles can perform which inquiry type.
Can we use Equifax alongside Experian and TransUnion?
Yes. LASER ACCESS supports tri-merge or single-bureau workflows. You decide which bureau or combination to use per loan product or applicant type.
Is the integration FCRA compliant?
LASER ACCESS is designed for FCRA compliance, including permissible-purpose certification, consumer disclosure tracking, and adverse action support when paired with LASER DECIDE and LASER COMPLY.
What about Equifax product updates?
Maintenance of the Equifax connection is part of the LASER ACCESS managed package. Updates are pushed through the standard 2GP upgrade workflow with advance notice to customers.
Equifax inside Salesforce. The way it should have always worked.
See LASER ACCESS pulling Equifax credit data against a live record.